1. Gucci Flora COLLECTION

    The new Gucci Flora collection expresses a stunning and contemporary mood that showcases the exceptional skills of Gucci’s Italian master goldsmiths. Poetic, delicate and elegant, the line explores different styles featured in both the high jewelry masterpieces and the exquisite fine jewelry. Gucci Flora’s dainty flowers and butterflies are worked in novel materials and techniques: 18kt white and pink gold, diamonds, precious stones, and fine hand-painted enameling. Necklaces, bangles, earrings, and rings match to offer a perfect combination of femininity and modernity. A skull introduces a new bold addition to the original design, an epitome of contemporary jeweled street chic.

  2. The Icon Collection

    The GG icon – the interlocking ‘G’ s inspired by the initials of the company`s founder Guccio Gucci – was created in the 1920s and then introduced as a re-edition of the original diamond-shape printas an ornamental motif in the late 1960s. The Icon collection also encompasses the Icon Twirl, Icon Stardust and the Icon Bold. The Icon Twirl line features the charming revolving precious diamond disk, which confers uniqueness to the collection.

    A chic and refined collection, Icon Stardust features the iconic interlocking GG motif engraved on 18kt white, yellow or pink gold with white, black or brown diamonds or pink sapphires. The icon Bold collection is composed of rings, earrings, necklaces and bracelets, distinctive in their generous and bold shapes and enriched with GG cut – out motif. Each item in the line is available in three shades of 18 kt gold and a precious variant is available with diamonds.

  3. Le Marché des Merveilles Collection

    Gucci Jewelry has now released new additions to the Le Marché des Merveilles collection including eclectic pieces featuring tigers, snakes and bumble bees artistically depicted in gold, silver and precious stones. A tiger head duo, made up of an exotic pendant necklace and matching ring shows Gucci jewelers’ meticulous gem-setting skills. Sparkling black and white diamonds and emeralds create the stripes and markings of this magnificent animal. The tiger head pendant worn on a chunky chain and the matching tiger ring are both crafted in 18kt pink gold.

  4. The Diamantissima Collection

    At the heart of the Gucci archives is the Diamante Canvas. Its distinctive crisscross pattern, which features small interconnecting dark brown diamonds on a tan background, was originally the debut signature print of this Florentine House. Created in the mid 1930s, the diamond pattern was first woven onto hemp and used on luggage as one of Gucci’s innovative solutions to prewar leather shortages.

    The Diamantissima motif finds its roots in Gucci’s early history and is inspired by the Diamante Canvas, an exclusive Gucci fabric design that dates back to the 1930s. Its distinctive crisscross pattern was the original signature print of the Florentine House and served as a precursor to the famous GG logo, which also remains one of Gucci’s most iconic motifs. This elegant and subtle design has also been incorporated into a contemporary fine jewelry line in shades of gold, namely, yellow, white and pink.


    Reconfigured and deployed in innumerable designs, the Gucci GG icon has appeared and reappeared over time, merged into a circle, back-to-back, inverted, and abstracted. The Running G collection features the GG motif in a most recent “running” pattern. This 18 kt yellow and white gold collection is immediately identifiable thanks to boule chains, and a striking octagonal-shaped ring, exclusive of Gucci Jewelry. The white 18 kt gold line is embellished by diamonds.

  6. The Bamboo Collection

    First introduced in the 1940s as an innovative solution to a lack of raw materials during World War II, the iconic stem shape of Gucci’s hugely popular Bamboo range was later translated into jewelry in 1971.

    The graceful form of the bamboo plant is interpreted across rings, earrings, bracelets and necklaces in 18kt gold, which can also come exquisitely accented with white diamonds. The Bamboo Fine Jewelry includes a range of Bamboo jewelry pieces that feature an innovative spring mechanism that combines exceptional design with technical expertise.

  7. The Horsebit Collection

    The fluid forms of Horsebit beautifully translated to Gucci Fine Jewelry, where this emblem takes on a sensual, contemporary allure. The Horsebit bracelet was one of the first creations within the jewelry portfolio and the motif soon developed into a complete collection, with myriad, elegant shapes. A standout piece within the Gucci Fine Jewelry Horsebit range is the selection of Horsebit cocktail sets, which showcase a particularly fascinating technique for setting the gems; each precious stone is elevated, so as to optimally catch the light and magnify the color of these superb jewels. Expert skills are required to craft these designs: each part of the setting is crafted by hand and the gems are guaranteed to be perfectly transparent and secured in place.

  8. The Marina Chain Collection

    Towards the middle of the 50s, Gucci began to draw inspiration from the world of yachting for some of the house’s products. As a result, sports bags and gift items with boating motifs – such as anchors, boating knots, and mooring ropes – were created. Nearly a decade later, Gucci introduced the Marina Chain into its jewelry production, starting off with cufflinks and bracelets, followed by gift items such as keyrings. The first belts appeared in the early 1970’s as a silver-plated anchor chain with anchor motifs, and in the same period, gold necklaces and women’s watches appeared. Today, the Marina Chain is also combined with the Horsebit line to create an elegant range that merges the fluidity of the chain elements with the bold lines of the Horsebit hardware in 18kt gold.


    The House’s founder Guccio Gucci often found inspiration in the sporting pastimes of Florentine aristocracy and, in the 1960s, it was the world of horse riding that gave rise to a new motif. ‘Chiodo’ means ‘nail’ in Italian and the elongated nails used to shoe horses, with their contrasting curved and square form, were transformed by Gucci into a variety of elegant designs. Initially used as decorative feature on bracelets and watches, Chiodo evolved over the years to become a prestigious jewelry range finished with the iconic Chiodo square-headed nail motif. Simple and understated, Chiodo is the embodiment of Gucci’s creativity, fused with impeccable jewelry craftsmanship.

  10. The Silver Collection

    Gucci’s Sterling Silver Collection comprises an elegant set of sleek pieces with a thoroughly modern allure. From the highly popular Britt line, to the urban aesthetic of the Dog Tag range, Gucci can demonstrate unique craftsmanship and savoir-faire in the domain of silver jewelry.

    The Sterling Silver Collection showcases a variety of fine techniques and detailing, such as the remarkable mirrored ‘G’ carved into silver, heart or butterfly and the engraving of Gucci’s trademark – the Made in Italy quality guarantee. The Sterling Silver Collections includes a new line inspired by the shape of bamboo. This beautiful sterling silver collection features handcrafted bamboo wood ‘stones’ that adorn necklaces, earrings, rings and bracelets. The warmth of the natural brown tones of the bamboo combined with the shiny palladium sterling silver chains is strikingly seductive.