The Harada store in Tokyo, Japan, was the latest venue to host Gucci’s Timeless campaign, with a presentation of Gucci’s most recent timepieces and an exclusive introduction to Gucci jewelry. The large Harada store is currently the only retail outlet in Japan to have presented Gucci jewelry to customers.

Newspaper advertising, a campaign on the Harada website and 1,000 direct mail invitations announced the event to loyal shoppers.

During the two-day exclusive, which ran from December 17-19th, the 2nd floor of Harada was transformed into a dedicated “Gucci Timeless” concept area, complete with hospitality room and VIP lounge. The shop exterior featured full-length window treatments whilst the interior was decorated with the striking black and white photography from Gucci’s global ‘Timeless’ campaign. Luxurious display towers and cabinets provided the finishing touches to this exclusive in-store Gucci jewelry universe.