GUCCI WATCHES: ITALIAN FASHION MEETS SWISS-MADE WATCHMAKING

GUCCI WATCHES: ITALIAN FASHION MEETS SWISS-MADE WATCHMAKING

GUCCI WATCHES: ITALIAN FASHION MEETS SWISS-MADE WATCHMAKING

Gucci timepieces are designed and developed under the direction of Gucci’s Creative Director, Frida Giannini. While the fashion is Made-in-Italy, the technical stages of the development process are entirely carried out in the Gucci Timepieces atelier in Switzerland, according to the highest Swiss-Made watchmaking standards since 1972.

In 2000, Gucci acquired and renovated an historic building set in La Chaux-de-Fonds within an area formed by the Jura mountains, known today as Watch Valley. The interior was decorated to meet specific production requirements. La Chaux-de-Fonds production plant is the house of Gucci Timepieces, all the way from prototyping, technical filing, and validating production samples. The atelier accommodates sophisticated equipment, among which Computer-Aided Manufacturing (CAM), Computer Numerical Control (CNC) milling machines for the manufacture of cases and dials, and the Laser Beam Welding (LBW) used to join multiple pieces of metal through the use of a laser.

Steel cases and dials are also set here, as an automatic calibrating machines ensure perfect diamond setting on each watchcase. The quality of these elements is carefully scrutinized before being guaranteed by an in-house team of gemologists and expert stone setters. While most cases are made of anti-reflective sapphire crystal, leather items such as straps and casing are sourced from Gucci’s own leather workshops in Italy.

In the creation of Gucci timepieces, the production team is often challenged to meet the innovative design requirements of the fashion brand. As an example, the Bamboo timepiece, that has now become an iconic piece, uses bamboo wood that undergoes a particular process of heating and molding, and in-house production allows careful monitoring of these special projects.

A visit at La Chaux-de-Fonds is a remarkable experience: it is here that Italian fashion meets Swiss-Made watchmaking to create exquisite timepieces, bearing many of the recognizable Gucci motifs. From the Diamantissima pattern on a dial, to the green-red-green or GG identifiers of a strap, to a Horsebit clasp, the rich history of the House provides an abundant source of inspiration that translates beautifully to all timepiece styles.

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