Gucci Dive Collection

Gucci Timepieces & Jewelry is pleased to present its latest timepiece for men, the Gucci Dive. This watch represents a new standard of high-performance timekeeping for Gucci Timepieces & Jewelry, since in order to carry the ‘diver’ title, genuine diver timepieces must conform to strict stipulations. Among other requirements, diver watches must be water resistant to 100 meters, able to withstand salt water and function perfectly underwater.

Gucci Dive Automatic

For true sports performance, the automatic Gucci Dive is equipped with a range of functionalities. It contains a Swiss Made GP3300 mechanical movement from the Sowind Manufacture with automatic winding mechanism and minimum power reserve of 46 hours – a first for a Gucci Timepiece. Internally, the watch comprises 241 parts, including an oscillating weight decorated with the Gucci diamond pattern, and 27 jewels. The dial shows an hour, minute and date display together with a power reserve indicator. To ensure readability underwater, hands and indexes are created in a colored tone with Luminova. These new models are distinguished by their blend of sleek design and superior mechanics.

View Collection

Gucci Dive Quartz

The Dive collection is also available in quartz extensions in a myriad materials and colours. Each of these lifestyle timepieces features the traditional diver aesthetic, incorporating the unidirectional rotating bezel, and expressing a strong sports allure. The watches are crafted from stainless steel and are presented in a wide variety of personal styles, thanks to the mix of classic, edgy or sporty models. These bold ‘Swiss Made’ watches all feature a quartz movement and offer high water resistance, to 200 metres. Sizes in the collection vary: 32mm, 40mm variant, and an extra-large 45mm.

The Gucci Dive collection showcases Gucci Timepieces & Jewelry’s effortless ability to develop different watch styles around a single concept, infusing the world of sports with trademark Italian style. As a final seal of quality and authenticity, the Dive watches have the historic House crest logo engraved on the case back. This emblem tells the Gucci story through a series of meaningful symbols: a knight carrying a suitcase and handbag instead of a shield and sword harks back to Guccio Gucci’s time spent as a bellboy, and a rose stands for beauty. The Gucci name flies above, emblazoned on a ribbon.

View Collection

More novelties


The G-Timeless Slim line outsmarts itself with three new extensions. Retaining its streamlined allure, the new G-Timeless Slim Automatic comprises a Swiss Made ETA 2895 automatic movement, and has been updated with a new leaner dial and a gently curved bezel, which add a delicate accent to the watch.

Show more


The horsebit is one of Gucci’s signature icons. First introduced in the 1950s, the horsebit was originally inspired by the equestrian pastimes of Florentine high society. Used across shoes, accessories and jewelry, the horsebit icon now translates into a stylish new watch collection for women released in several variants, including precious models.

Show more

GUCCI SYNC Collection

The GUCCI SYNC collection is aimed at a connected, young music-loving audience. Unique in its style, this timepiece perfectly blends a contemporary flair to the most traditional Gucci icons. A multi-faceted campaign accompanied the watch launch, including special assets created by prestigious bloggers. By bringing together music and online outlets, GUCCI SYNC symbolises the synergy with the digital world: an effective way for Gucci Timepieces & Jewelry to connect with its younger communities.

Show more

Guccissima Collection

The Guccissima collection for women is a chic wristwatch line with a strong feminine allure thanks to the delicate bangle bracelet in stainless steel and softly rounded forms, available in two sizes. Both large and small models are characterized by an elliptical case, framed by the iconic Gucci ‘G’ logo – one of the most recognizable symbols of the House.

Show more

Interlocking Collection

The Interlocking Collection brings the famed interlocked double “G” icon – first used in the Sixties and representing the initials of Guccio Gucci, the House founder – to a Gucci Timepiece.

Show more

I-Gucci Sport Collection

Gucci Timepieces is now pleased to introduce new extensions to the I-Gucci Sport collection, recognizable by a striking perforated rubber strap in three appealing color schemes of black, orange and cobalt blue.

Show more

Bamboo Collection

Gucci is pleased to introduce a new style for the Bamboo timepiece, designed by creative director Frida Giannini and crafted by skilled artisans from natural bamboo and stainless steel.

Show more