Gucci Timepieces & Jewelry and The Recording Academy have signed an exclusive three-year partnership inspired by the GRAMMY Awards.

This collaboration not only underscores Gucci’s own 90-year history, during which time the House has counted among its most loyal clientele many iconic musical artists, but also its commitment to the preservation of the arts. In keeping with Gucci’s five-year relationship with Martin Scorsese’s The Film Foundation, which has resulted in the restoration of six cinema classics to date, this new initiative will support the programs of the GRAMMY Museum® to preserve historically significant moments and recordings of our musical heritage.

“Music, much like film, is such a vibrant part of today’s culture and it also frequently provides inspiration for my work as a designer,” said Giannini. “As a fashion house with a rich history built over 90 years, Gucci is proud to be at the forefront of initiatives like this that support the preservation of the arts. It’s an honor to partner with The Recording Academy, which is not only considered to be one of the world’s leading music authorities, but also a guardian of some of the greatest musical milestones.”

“We have great admiration for the important contribution Gucci has made to the restoration and preservation of cinema in recent years, and are naturally delighted that it has now chosen to extend those efforts into music through this new partnership with The Recording Academy,” said Neil Portnow, President/CEO of The Recording Academy and GRAMMY Foundation® and Chair of the Board of the GRAMMY Museum. “With the increasing intersection between music and fashion, we are proud to collaborate with one of the world’s most iconic and philanthropic fashion houses.”

GRAMMY® special watch and jewelry collection

Breaking new ground in design, the GRAMMY® special edition watch and jewelry collection uniquely fuses fashion and music. The cutting-edge look of the pieces draws its inspiration from the passion that music evokes.

Gucci’s first-ever digital timepiece, the I-GUCCI, is a tantalizing option for fans of cosmopolitan watches. It offers the ultimate in versatility. With a flick, the broad watch face changes from a two-time zone dial in large digits to a streamlined version that features two discreet digital hands revealing local time.

Its large, double-layout digital display features a special tag celebrating the GRAMMY partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the GRAMMY and Gucci logos.

Again emphasizing the partnership, the case back features the GRAMMY Awards special edition label. Precious versions of the I-GUCCI are also available with sparkling diamonds outlining the watch face giving an added touch of glamour.

The special GRAMMY edition also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations with black or white enamel finishing also available with diamonds. The famous gramophone – the symbol of the GRAMMYs since its inception – is etched on the dog tag on a yellow 18kt gold globe. A subtly engraved Gucci logo completes the overall design.

All pieces from the GRAMMY special edition collection will appeal to music lovers that also want to distinguish their fashion and style credentials.
Designed by Creative Director Frida Giannini, the GRAMMY special edition watch and jewelry collection epitomizes Gucci’s passion for both music and fashion.